ABOUT US
AJLA is a Stockholm-based fashion brand that blends Adriatic heritage with Swedish minimalism, inspired by its founder’s roots. Established in 2022 by Ajla Miljkovic, the label began with a sustainable swimwear line crafted from 100% regenerated fabrics. Drawing on a deep understanding of fashion and craftsmanship, AJLA continues to expand into ready-to-wear, offering timeless pieces defined by quality, thoughtful design, and a balance of sophistication, modernity, and accessibility.
We’re here to redefine luxury.
Media & Retail Inquiries:
ajla.miljkovic@ajlathelabel.com
General Inquiries:
contact@ajlathelabel.com
OUR VISION
Redefining luxury for the next generation
AJLA designs for those who move with intent—where presence speaks louder than logos. Every piece is considered: timeless cuts, precise finish, materials chosen to endure. Luxury, for us, is the ease of knowing you own the right things, not more things. Soft power. Subtle pull. Magnetic without trying.
OUR MISSION
We exist to redefine modern luxury by making timeless, high-quality fashion accessible without the inflated price tag. Our collections are crafted with the same attention to detail and standards as luxury houses, but we let the quality speak for itself—never the markup.
We believe in creating pieces that not only make our customers look and feel confident but also stand the test of time, offering true investment value. By providing accessible luxury, we challenge the culture of disposable fast fashion, empowering people to choose better, wear longer, and embrace sustainable style.
