AJLA is a Stockholm-based fashion brand that blends Adriatic heritage with Swedish minimalism, inspired by its founder’s roots. Established in 2022 by Ajla Miljkovic, the label began with a sustainable swimwear line crafted from 100% regenerated fabrics. Drawing on a deep understanding of fashion and craftsmanship, AJLA continues to expand into ready-to-wear, offering timeless pieces defined by quality, thoughtful design, and a balance of sophistication, modernity, and accessibility.
Media & Retail Inquiries:
ajla.miljkovic@ajlathelabel.com
General Inquiries:
contact@ajlathelabel.com
the journey
In 2022 we introduced our first swim & resort collection, made from 100% regenerated fabric from Ocean Waste.
For every bikini made we donated 1% to Ocean-Clean Up.
From the coast to the city
Our first ready-to-wear drop for 2024 marked our shift from a seasonal brand to a timeless one.
Since launching with resort wear two years ago, our goal has remained clear: to craft high-quality, unique, and versatile pieces.
Staying true to our roots, each piece is designed to be a lasting investment, made to be worn season after season.
"Our first ready-to-wear campaign was shot in Paris, France—a place that holds special meaning for me. It was during my fashion studies in Paris that the idea of starting my own fashion brand first took root." Ajla, founder and designer
Celebrating scandinavian summer
In Summer 2024, we celebrate Scandinavian summer with our first-ever campaign shot in Sweden, debuting a new category—dresses. Staying true to our philosophy of longevity and mindful design, each piece reflects the beauty of the season while embodying timeless style.
OUR VISION
Looking ahead, our purpose remains clear: to craft enduring pieces that unite design, quality, and accessibility—made to be worn today and treasured for tomorrow.
