Ajla the label is a scandinavian brand located in the heart of Stockholm and designs pieces that are unique, feminine and will last in your closet forever. When we launched our brand with resort wear in 2022, our goal was simple: crafting high-quality, versatile pieces that empowers and make you feel beautiful. We envisioned fashion not confined to speed or luxury but creating a space where quality meets accessibility.
THE FOUNDER
Ajla, the founder and creative director behind AJLA, draws inspiration from her multicultural upbringing, combining Swedish and Adriatic influences to create timeless pieces.
“The excitement of making something special and exploring fashion while being mindful of the environment has always driven my passion. This led to the creation of my first ever collection that we launched in early 2022, a swimwear line inspired by my Adriatic roots and island life. The collection is crafted exclusively from 100% regenerated fabric in collaboration with the Italian brand Carvico and Ocean-Clean Up."
"I’ve always envisioned my brand extending beyond speed or luxury, prioritizing the creation of high-quality, beautiful, and unique pieces that empower while ensuring accessibility for all. Having worked for over 10 years in fashion with prominent brands, I've observed how many compromise on quality to maintain pace, despite marketing themselves as sustainable. This realization drove me to dedicate numerous hours to perfecting the quality of all my products."
The demands for more high-quality, unique and afforable pieces from Ajla the label quickly grew and we're slowly growing in categories, with our latest ready-to-wear drop containing the perfect blazer and dresses.
"My goal will always be to create high-quality pieces and make it accessible to as many as possible. To inspire and to empower women all over the world."
- Ajla Miljkovic, Founder & Designer
the journey
In 2022 we introduced our first swim & resort collection, made from 100% regenerated fabric from Ocean Waste.
For every bikini made we donated 1% to Ocean-Clean Up.
From the island life to paris
Our first ready-to-wear drop for 2024 marked our shift from a seasonal brand to a timeless one.
Since launching with resort wear two years ago, our goal has remained clear: to craft high-quality, unique, and versatile pieces.
Staying true to our roots, each piece is designed to be a lasting investment, made to be worn season after season.
"Our first ready-to-wear campaign was shot in Paris, France—a place that holds special meaning for me. It was during my fashion studies in Paris that the idea of starting my own fashion brand first took root." Ajla, founder and designer
Celebrating scandinavian summer
